Debranding Why Big Companies Are Simplifying Their Logos Blue Ocean Interactive Marketing

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ...

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ... Company branding is going simple. flat logos, streamlined designs and minimal colours are all the rage right now. read about the reasons why in this article. Wherever you look, brand design is simpler, and logos are becoming more basic with fewer lines, detail, and personality. ben schott, the advertising columnist from bloomberg produced a cracking video that explains it all, about the state of logo design and why companies are de branding everywhere.

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ...

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ... Debranding refers to the deliberate simplification of a company's visual identity, particularly its logo. let's discuss why. Learn why top companies are simplifying their logos and visual identities. discover the strategy behind the modern ‘debranding’ movement and what it means for branding in 2025. While designs continue to vary widely between leading brands and those just starting, one trend has recently dominated brand identity design — a tendency to simplify their visual identities. Household names like nike, coca cola and toyota have all jumped on the ‘less is more’ bandwagon, stripping their branding back. but just why is it that these brands are opting for simplicity in favour of more intricate, detailed logo designs?.

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ...

‘Debranding’: Why Big Companies Are Simplifying Their Logos | Blue Ocean Interactive Marketing ... While designs continue to vary widely between leading brands and those just starting, one trend has recently dominated brand identity design — a tendency to simplify their visual identities. Household names like nike, coca cola and toyota have all jumped on the ‘less is more’ bandwagon, stripping their branding back. but just why is it that these brands are opting for simplicity in favour of more intricate, detailed logo designs?. A case study on recent trends in logo design, with research undertaken on the old and new logos of several brands that have changed their logos in recent years to see what effects this has and how it affects people’s memories. Debranding refers to the process where companies simplify or remove distinctive branding elements from their logos or products. in the context of the video, it is a trend where major brands are opting for a cleaner, less detailed look to their logos, often in response to the demands of mobile first design and to project a more mature image. Have you noticed that companies are making their logos simpler and "flatter?" take a look at this video released by bloomberg, which talks about "why companies are debranding?". Recent trends show a shift towards debranding, where companies simplify their logos and branding elements. this movement is largely driven by the need to adapt to mobile and digital environments, ensuring logos remain functional and recognizable across various devices and platforms.

Why Companies Are 'Debranding'