Dynamic News Interpretation On Reuters Sign At 3 Times Square By Esi Design 01 Nbbj Esi Design Nbbj’s new york experience design studio, esi design, transforms places into experiences that seamlessly weave the physical and digital worlds together. Reuters recognized that the billion person audience, passing daily through times square, coupled with the dynamic power of led video, offered a landmark synergy. four screens reside inside the reuters lobby, while seven are configured outdoors into an integrated matrix.
Corporate Brand Experience And Dynamic News Interpretation On Reuters Sign At 3 Times Square By Covering more than 7,000 square feet and spanning 22 stories, the sign is an integrated system of thirteen led panels that not only grabs the attention of passersby, but also effectively communicates what reuters does and why it’s important. Designed by new york city based interactive design firm esi design, a series of state of the art mitsubishi video led signs display on a grand scale the news and financial content compiled by reuters and its subsidiary instinet. Working with the company, esi created the largest sign to date at times square. to speak to the public, two key themes were developed: the global reach of reuters and the immediacy of its content. Working closely with reuters’ brand managers, esi created the largest sign at that time in the neighborhood. this bold and dynamic display featured two key themes that mirrored reuters’ core mission: the global reach and the immediacy of reuters’ content.
Reuters At 3 Times Square Segd Designers Of Experiences Working with the company, esi created the largest sign to date at times square. to speak to the public, two key themes were developed: the global reach of reuters and the immediacy of its content. Working closely with reuters’ brand managers, esi created the largest sign at that time in the neighborhood. this bold and dynamic display featured two key themes that mirrored reuters’ core mission: the global reach and the immediacy of reuters’ content. Thomson reuters’ gargantuan led spectacular, the 22 story behemoth that covers much of the frontage of 3 times square, was first designed in 2000 by esi design (nyc), an experiential design consultancy. Nbbj’s new york experience design studio, esi design, transforms places into experiences that seamlessly weave the physical and digital worlds together. Esi design, 2006 description collections: aiga jurors (2006), aiga 365: 27 (2006) discipline: brand and identity systems design format: signage. Working closely with reuters’ brand managers, esi created the largest sign at that time in the neighborhood. this bold and dynamic display featured two key themes that mirrored reuters’ core mission: the global reach and the immediacy of reuters’ content.
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