The Myth Of Commoditization Mit Smr Store

The Myth Of Commoditization - MIT SMR Store

The Myth Of Commoditization - MIT SMR Store Conventional wisdom has it that most innovations eventually become commodities, bought on the basis of price and nothing else. citing a quotation by a columbia business school professor that epitomizes that point of view "in the long run, everything is a toaster" the author uses the technological history of toast to persuasively undermine that notion. drawing on the wisdom of economists. About the author michael schrage, a research associate with mit’s media lab, oversees work on the economics of innovation. contact him at [email protected].

The Myth Of Commoditization

The Myth Of Commoditization Drawing on the wisdom of economists ronald coase, paul samuelson, john maynard keynes and adam smith, he makes a historical case that commodity is not destiney, and uses brands such as starbucks,. Printer friendly version product details share this page: the myth of commoditization management article reference no. smr48205 authors: michael schrage published by: mit sloan school of management (2007) in "mit sloan management review" length: 6 pages about this item related products. Explore millions of resources from scholarly journals, books, newspapers, videos and more, on the proquest platform. To suggest that “in the long run, everything is a toaster” is an appropriate metaphor for technologi cal commoditization isn’t just simplistic; it’s simply wrong.

Why High-Tech Commoditization Is Accelerating - MIT SMR Store

Why High-Tech Commoditization Is Accelerating - MIT SMR Store Explore millions of resources from scholarly journals, books, newspapers, videos and more, on the proquest platform. To suggest that “in the long run, everything is a toaster” is an appropriate metaphor for technologi cal commoditization isn’t just simplistic; it’s simply wrong. Greenwald’s statement is clever, glib, and memorable, michael schrage comments.1 but is it true? some manufacturers are still making good money selling toasters and better toast. commoditization… expand. Today, young upstarts in many product segments, especially from china, can develop world class design and production capabilities in a short period of time. in some cases, they are closing gaps with long established incumbents and becoming market leaders within a decade. Product details the myth of commoditization management article reference no. smr48205 authors: michael schrage (massachusetts institute of technology) published by: mit sloan school of management published in:"mit sloan management review" , 2007 length: 6 pages. About the author michael schrage, a research associate with mit’s media lab, oversees work on the economics of innovation. contact him at [email protected].

Commoditize