The New Asean Consumer Eurogroup Consulting

By switzerlandersing On Aug 11, 2025

Asean Consumer Southeast asian countries have for the past decade experienced strong economic growth, sustained domestic demand, rapid urbanisation, fast digitalisation, and an incredible middle class growth. as a result, foreign direct investment is pouring in, and the consumer landscape is fast changing. This dynamic has attracted a surge in foreign direct investment and is rapidly reshaping the consumer market landscape. for instance, the aftermath of the covid pandemic has heightened environmental and sustainability awareness among southeast asian consumers.

Asean Consumer The rural traditionalist consumer class in asean is still significant, as a significant portion of the region’s population still lives in rural areas, but their growth potential may be limited compared to the emerging affluent class in urban areas which is expanding more rapidly. This whitepaper by eurogroup consulting, created in partnership with the french trade advisors for the cce apac 2023 forum, explores the post covid consumer trends that are influencing corporate strategies for engaging and retaining customers across the asean (association of southeast asian nations) member countries. For businesses to meet this potential, this report aims to identify and analyse the consumer trends that are presenting themselves in the ten asean countries and provide recommendations for foreign businesses to understand these trends. As the asean region continues to grow at a rapid pace, southeast asia presents an incredible opportunity for small to medium sized enterprises (smes) looking to expand into new markets.

Asean Consumer For businesses to meet this potential, this report aims to identify and analyse the consumer trends that are presenting themselves in the ten asean countries and provide recommendations for foreign businesses to understand these trends. As the asean region continues to grow at a rapid pace, southeast asia presents an incredible opportunity for small to medium sized enterprises (smes) looking to expand into new markets. We are starting to see consumers in southeast asia being more aware of the negative impact of their actions on the environment. they are making changes in their purchasing habits and demanding that businesses do the same. Each partner brings a wealth of expertise and a commitment to delivering tailored solutions that meet the unique needs of each client, ensuring that every project we undertake is poised for success. Explore key insights on the evolving asean consumer. discover trends, behaviors, and market opportunities in this infographic. Conducted in collaboration with french foreign trade advisors (cce), as part of the cce apac2023 forum with asean business leaders, this eurogroup consulting study is the culmination of several.

Asean Consumer We are starting to see consumers in southeast asia being more aware of the negative impact of their actions on the environment. they are making changes in their purchasing habits and demanding that businesses do the same. Each partner brings a wealth of expertise and a commitment to delivering tailored solutions that meet the unique needs of each client, ensuring that every project we undertake is poised for success. Explore key insights on the evolving asean consumer. discover trends, behaviors, and market opportunities in this infographic. Conducted in collaboration with french foreign trade advisors (cce), as part of the cce apac2023 forum with asean business leaders, this eurogroup consulting study is the culmination of several.

Asean Consumer Explore key insights on the evolving asean consumer. discover trends, behaviors, and market opportunities in this infographic. Conducted in collaboration with french foreign trade advisors (cce), as part of the cce apac2023 forum with asean business leaders, this eurogroup consulting study is the culmination of several.

Asean Consumer

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Who is the ASEAN Consumer?

Who is the ASEAN Consumer?

Who is the ASEAN Consumer? Export-dependent South Korea and Vietnam agree to boost trade amid US tariffs The 3rd ASEAN Consumer Protection Conference ASEAN calls for stronger regional integration & EAEU partnership Consulting Opportunity in a European Union funded Project in the ASEAN Region ASEAN research findings on consumer optimism level EU and ASEAN: Partners in Green and Digital Southeast Asian economies are more likely to negotiate with the U.S. than retaliate, says economist Southeast Asia's digital economy could reach $200 billion in gross merchandise value in 2022: Report Credit Suisse's Ahuja on Asean's Digital Economy How EU Carbon Regulation will Impact Trade in Asean UOB ASEAN Consumer Sentiment Study 2023 More EU firms expect to boost business with ASEAN in next 5 years: Survey ASEAN Insider: Indonesia Rules of Origin in ASEAN: A Way Forward, interview with Edmund Sim The Foundation of the ASEAN Economic Community, interview with Edmund Sim 2025 AP LPM ASEAN Exploring Supplier Portal The new power brokers? Southeast Asian economies gaining global clout • FRANCE 24 English

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